Gala Bingo has celebrated raising £315,000 since it launched its charity game nearly six months ago for Variety, the Children’s Charity, at its Kingsbury Road club in Birmingham.
Gala Bingo originally aimed to raise £250,000, but due to the generosity of its staff and customers throughout the company, they exceeded this total by over £50,000. With two months left to play Gala Bingo’s charity game, the estimated final total is likely to be nearer £400,000.
These fundraising efforts are part of the pledge made by The Bingo Association to raise a staggering £1 million for Variety by the end of 2018.
The money raised by the new game will be used to sponsor Variety’s Sunshine Coaches, fund a number of grants for specialist, sensory and medical equipment and powered and sports wheelchairs. The funds will also go towards providing a number of memorable days and outings for disabled and disadvantaged children across the UK.
The cheque was presented to Variety by television and West End theatre actor, Darren Day.
Colleen Ettridge, Head of Fundraising at Variety, the Children’s Charity said: “We have been overwhelmed by the generosity of Gala Bingo and its customers. Since 1962, Variety has donated nearly 5,500 Sunshine Coaches to schools across the UK so we can give disabled and disadvantaged children and young people improved opportunities to get the most out of life. This donation will go a long way in helping us provide essential equipment for disabled and disadvantaged children across the UK.”
Darren Day, Television and West End Theatre actor said: “It is a great honour to be here tonight celebrating Gala Bingo’s fantastic achievement in raising a large sum of money for a wonderful cause. Variety is an amazing charity, and I know tonight’s donation will make a real difference to children across the UK.”
Simon Shaw, Chief Retail Officer at Gala Bingo said: “At Gala Bingo pride ourselves on giving back to the community and working with Variety, the Children’s Charity has allowed us to do just that. By raising this amazing £315,000 we will be able to give back to the community and it’s all thanks to our staff and customers who give a little to create a lot.”